Phone Words – The drive behind any solid marketing campaign

1300 Home Loan

On February the 7th, Razor Media launched a new campaign for 1300 Home Loan.

The strategy they are implementing is to boost competition in the segment by putting independent local champions on the same marketing footing as their bank-owned competitors.

Director, John Kolenda has already found a huge success in the campaign due to the “simple method of dialing one easy to remember phone number”.

1300 Flowers

1300 Flowers was relaunched in 2009 with a marketing strategy to reinvigorate the brand. Ambient media and outdoor advertising was used in the form of a flower blooming, over 4 weeks, to represent the change in branding.

The campaign was a success, hugely in part to its use of phone words effectively throughout its campaign.

Why phone words work

There is some interesting research on why phone words work over at 1300 Australia.  The list of reasons is long but it includes some common sense items including;

  • Phone words are easy to remember
  • They cut out the competition
  • Phone words are portable
  • They help you maximise your ROI from advertising
The American’s have known about the power of phone words for years and it’s great to see Australian businesses both big and small embracing phone words.
For more information about why phone words work head over to our page on this site and check it out.

Welcome to Phonewords Australia

Phone words are an amazingly effective marketing tool to help drive your business.  Studies have shown that advertising with a Phone word can lift response rates by over 400%.  Phone words are now used by thousands of Australian businesses both big and small.  There are many different phone words that will suit your business so the best way to find your perfect phone word is to search through our suppliers phone word database.

Some of the most well known phone words are 1300 REVERSE and 1300 GOHARVEY.  Phone words are an important tool to ensure that you are fully maximising your marketing spend.

Available Phone Words

Phone Words Australia sources all of its Phone Words from 1300 Australia.  1300 Australia are a joint venture company with Telstra.  1300 Australia has over 5000 available Phone words so you can be sure that they have your perfect phone word available.  The best way to start looking for your Phone word is to use 1300 Australias Phone Word Search tool.  This tool will quickly search through the 1300 Australia phone word database by category or by typing in your own keywords.  There is even a Virtual Rep tool which will ask you a series of questions and come back to you with the most appropriate phone words for your business.