1300 Home Loan
On February the 7th, Razor Media launched a new campaign for 1300 Home Loan.
The strategy they are implementing is to boost competition in the segment by putting independent local champions on the same marketing footing as their bank-owned competitors.
Director, John Kolenda has already found a huge success in the campaign due to the “simple method of dialing one easy to remember phone number”.
1300 Flowers was relaunched in 2009 with a marketing strategy to reinvigorate the brand. Ambient media and outdoor advertising was used in the form of a flower blooming, over 4 weeks, to represent the change in branding.
The campaign was a success, hugely in part to its use of phone words effectively throughout its campaign.