Why phone words work

There is some interesting research on why phone words work over at 1300 Australia.  The list of reasons is long but it includes some common sense items including;

  • Phone words are easy to remember
  • They cut out the competition
  • Phone words are portable
  • They help you maximise your ROI from advertising
The American’s have known about the power of phone words for years and it’s great to see Australian businesses both big and small embracing phone words.
For more information about why phone words work head over to our page on this site and check it out.